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ux

When Does Emotional Design Cross a Line?

Designing for emotion in and of itself is not a problem. Websites are bound to elicit an emotional reaction from visitors, even if it’s as simple as them feeling at ease because of the soft, pastel co

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6 Ways to Prevent Friction in Your Design

In user experience, friction is anything that prevents users from accomplishing their goals. Friction is a major problem because it leads to bouncing, reduces conversions, and frustrates users to the

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Cultivating Customer Confidence with UX

After all, as much as companies may wish it wasn’t true, many consumers still judge a book by its cover. A website that fails to prioritize concepts like trust and transparency could instantly lose th

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How great onboarding leads to great UX

Did you know that the term “onboarding” comes from the HR department and refers to new hires acquiring necessary skills and knowledge in order to effectively join the company as a new employee?It even

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Quick Ways to Make a Webpage More Scannable

For web designers and developers, that means a few things: first, you need to ensure that the web pages you create are as engaging as possible; secondly, you need to find a way of making the critical

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The Psychology of Price in UX

As humans, we tend to rely heavily on one piece of information when we make decisions. We often anchor on the first piece of information we are introduced to and judge all subsequently received inform

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4 Tricks to Make Load Times Feel Faster

No matter how well-designed your user interface may be, at some point or another, people using it are going to have to wait for something to load.The loading time could harm the overall experience. Ma

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7 simple ways to achieve a user-centered website

Designers should be obsessed by designing with the user in mind at all times.If you’re designing a site with a main focus solely on fancy features, business objectives and the tech capacities of softw

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The Complete Guide To Personalized Marketing

Personalized marketing is when you attune your marketing efforts based on customer data. This data can be anything from the first and last name to purchase intent, concerns, and history.Personalized m

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How to design a successful web app walkthrough

We’ve all interacted with an app walkthrough at some point or another. Heck, some of us designed them.But when you take a look at the design literature out there, you will notice there is very little

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5 essential elements of a successful 404 error page

404 pages are one of the most overlooked aspects of any website design, and when they’re not overlooked, the tendency is to create something fun—in the hope that a bit of humour will lessen the user’s

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3 Tips for Creating a Effective User Flow

The purpose of almost every web design is to entice customers into buying your products, or subscribing to your services. However, your website can’t accomplish that goal without providing a superior